Selected Publications
The demand for game day attendance in college football: An analysis of the 1997 Division 1-A season Donald I Price, Kabir C Sen. Managerial and Decision Economics. Chichester: Jan/Feb 2003. Vol. 24, Iss. 1.
Information asymmetry and the franchise decision Kabir C Sen. Journal of Marketing Channels. Binghamton: 2001. Vol. 8, Iss. 1,2.
The use of franchising as a growth strategy by US restaurant franchisors Kabir C. Sen. The Journal of Consumer Marketing. Santa Barbara: 1998. Vol. 15, Iss. 4.
Advertising intensity within the carbonated soft drinks industry Kabir C Sen. Journal of Advertising Research. New York: May/Jun 1997. Vol. 37, Iss. 3.
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