Kathy Fraccastoro

Courses Taught/Developed

MGMT 3330 - Human Resources Management
MGMT 3310 - Principles of Organizational Behavior and Management
MKTG 3310 - Principles of Marketing
MKTG 3320 - Principles of Retailing Management
MKTG 3360 - Buyer Behavior
MKTG 4310 - Marketing Management
MKTG 4340 - Promotions
MKTG 4350 - Entrepreneurial Market Opportunities
MKTG 4370 - Advanced Marketing Problems
MKTG 5300 - Marketing Concepts
BUSI 5310 - Entrepreneurship

Research Interests

Consumer Behavior
Services Marketing
Pricing Issues
E-commerce
Entrepreneurship

Selected Publications

Kakoli Bandypadhyay, Kathy Fraccastoro—The Effect of Culture on User Acceptance of Information Technology – Communications of the Association for Information Systems --Vol. 19, No. 23, pp 522-543, 2007

Mayer, Brad, Kathy Fraccastoro, and Lisa D. McNary (accepted September 2006, in press). "The Relationship between Organizational-Based Self-Esteem and Various Factors Motivating Volunteers," Nonprofit and Voluntary Sector Quarterly.

Nguyen, Nhung, Larry Allen and Katherine Fraccastoro (March 2005). "Personality predicts academic performance: Exploring the moderating role of gender," Journal of Higher Education Policy and Management, 27, 1.

Fraccastoro, Katherine and Gisele Moss (February 2002). "An Examination of Environmental Reporting by Major Petrochemical Companies,’ MIDSouth Research Journal of Business Disciplines, 7, 9-13.

Fraccastoro, Katherine, Scot Burton, and Abhijit Biswas (1993), "Effective Use of Advertisements Promoting Sale Prices," Journal of Consumer Marketing, 10, 1, 61-70.

Burton, Scot, Donald R. Lichtenstein, Abhijit Biswas, and Katherine Fraccastoro (1994), "The Role of Attributions in Consumer Perceptions of Retail Ads Promoting Price Discounts," Marketing Letters, 5, 2, 131-140.

Degree Plans

Human Resources
Management
Marketing

Faculty

Soumava Bandyopadhyay
Mary Eger
Kathy Fraccastoro
Lynn Godkin
George Kenyon
Bradley Mayer
Vivek Natarajan
K. C. Sen
Enrique Venta
Russ Waddill