Vivek Natarajan
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Courses Taught/Developed
MKTG 3310 - Principles of Marketing
MKTG 3360 - Buyer Behavior
MKTG 4340 - Marketing Promotion
MKTG 5310 - Marketing Management
MKTG 5340 - International Marketing
BUAL 5380 - Business Research
Research Interests
New Product Development
Interface between Marketing and Finance
Event Study and Real Options Methodology
Use of Bibliometric techniques like citation and co-citation analysis to assess the intellectual structure of a field.
Electronic Commerce: Service Quality of Websites, Privacy Concerns.
Cross Cultural Issues in International Marketing: Consumer Dissatisfaction, Privacy Concerns, Indian Economy, India- China
Multivariate Analysis
Bibliometric Techniques - Citation and Co-Citation Analysis
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Selected Publications
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