Management
Management involves the co-ordination of resources - both human resources (people) and
non-human resources (machine materials, etc ) - to achieve organizational objectives
efficiently.
The curriculum in Management, therefore provides the student with an understanding of the
specialized functional areas and with a broad, integrated view of the firm as a whole.
Men and women with University degrees in Management are equipped to advance more rapidly
into positions of increasing responsibility in private business firms, in not-for-profit
organizations, and in government.
Human Resources
Human Resources Management involves the recruitment, selection, maintenance and development
of human resources by organizations. It includes such diverse functional areas as interviewing,
training, compensation and benefits, health and safety and labor relations.
University graduates in Human Resources Management are found in all types of business firms,
larger service organiztions, and governmental agencies.
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Marketing
Marketing, as a professional field, is concerned with the whole range of activities that
facilitate the movement of goods and services from producer to the ultimate consumer.
The Marketing curriculum provides the student with a fundamental understanding of each of
the specialities involved in the process as well as with the management of the marketing
function generally.
Typical kinds of careers open to Marketing graduates include advertising , market research,
sales and sales management, purchasing, services marketing, business to business marketing,
brand management, consumer behavior and retail management.
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